Burger King thinks moldy Whoppers will get you to buy more burgers
The burger chain on Wednesday unveiled pictures of its new, preservative-free Whopper. In the campaign, the Whopper is covered in mold, decaying as it’s consumed by green fungus.
“The beauty of no artificial preservatives,” the ad’s tagline reads.
Burger King restaurants throughout most of Europe have already done away with food preservatives amid an industry-wide shift toward healthier and organic ingredients.
“We believe that real food tastes better,” Restaurant Brands International Global Chief Marketing Officer Fernando Machado said in a statement. “That’s why we are working hard to remove preservatives, colors and flavors from artificial sources from the food we serve in all countries around the world.”
Whopper fans in the United States may have already tasted a preservative-free Whopper without realizing it, according to Christopher Finazzo, president of Burger King’s Americas division.
“The product is already available in more than 400 restaurants in the country and will reach all restaurants throughout the year,” Finazzo said in a statement.
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