Don’t Make These Horrific Instagram Errors
Are you trying to make a name for yourself? Instagram has become one of the world’s largest social media networks, featuring over 1 billion active users, and offering terrific opportunities for both brands and individuals to build a following. The last thing you want to do is make one of these horrific mistakes that could hurt your reputation or ability to communicate through Instagram.
Acting Like Spam
The Wild West of the internet days is long gone. People know what spam looks like and you don’t want to look anything like it. Make sure every post you make and every action you take is genuine, not copy and paste mumbo jumbo or the actions of a bot. Not only can people spot a fake, but so can Instagram’s algorithms, and you don’t want to get caught up in the bad graces of either.
Numbers don’t lie. If you’re taking Instagram seriously, then you should have a business profile, and with that comes their own brand of analytics called Insights. These analytics will allow you to learn all about your followers, when they’re active, and what they like most about your posts. Take the time to study your Insights, then craft your posts around what people want to see from you.
Instagram users have short attention spans, so you don’t want to give them the opportunity to forget about you. While posting too often can seem like spam, forgetting to post for days at a time gives your users time to look elsewhere for content. It’s important to find a perfect balance of posting consistently great content.
Forgetting to Tell a Story
Instagram has not only grown in users over the years, but it has also grown in its users’ expectations. No longer can you just post a picture, walk away, and still expect results. If you’re trying to get attention on the social platform, then you need to engage with your audience, tell a story in your post’s caption, and let people know why it’s important to you.
Leaving Out a Call to Action
If you’re on Instagram, and you’re trying to build a following, it is most likely for a reason. Maybe you’re trying to build a brand identity, make friends, or sell a product. No matter what the reason, Instagram users are looking for a reason to act on your content. You need to make a lasting impression by calling users to act on what you’re showing them with your posts. Tell them to send you a message, follow a link, or leave a comment. People crave interaction, but they need direction, so give it to them.
Instagram is a social network, not a one-way advertisement platform. No matter what you’re using Instagram for, it is intended for communicating with others, which means interaction is a crucial part of the equation. Talk with others, listen to their ideas, and be a part of the solution they’re looking for in what you’re presenting. Authenticity is the key to building meaningful relationships, even on social media.
Instagram is a powerful platform, but only useful to those who use it appropriately. Make sure to avoid these horrific mistakes when attempting to build up your own following.