Fintech company Intuit to buy Credit Karma for $7.1 billion

Following the acquisition, Intuit said it plans to use Credit Karma’s assets to create a digital personalized finance assistant, a platform that gives users access to their personal finance information such as income and credit history, as well as information about financial products and other advice.

“There’s a lot of innovation and investment in FinTech, but we don’t see anyone, with our collective capabilities, pursuing a personalized financial assistant to help consumers take control of their financial lives,” Inuit CEO Sasan Goodarzi said in the release. “We’re going to bring together consumers and financial institutions in innovative ways that lower costs for all those involved and level the playing field for consumers regardless of their economic status. We believe we can transform the personal finance industry and power the economy.”